I Tested Joico Color Balance Purple: My Honest Review and Results

When it comes to maintaining vibrant, cool-toned hair, finding the right product can feel like a never-ending quest. That’s why I was eager to try Joico Color Balance Purple and see if it truly lives up to the buzz. Purple shampoos have become a staple for anyone looking to combat brassiness and keep their blonde or silver locks looking fresh, but not all formulas are created equal. In this review, I’ll share my personal experience with Joico’s take on this beloved haircare category, exploring how it performs and whether it might deserve a spot on your shelf.

I Tested The Joico Color Balance Purple Review Myself And Provided Honest Recommendations Below

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Joico Color Balance Purple Shampoo | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 10.1 Fl Oz

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Joico Color Balance Purple Shampoo | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 10.1 Fl Oz

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Joico Color Balance Purple Shampoo for Cool Blonde and Gray Hair | 33.8 Fl Oz

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Joico Color Balance Purple Shampoo for Cool Blonde and Gray Hair | 33.8 Fl Oz

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Joico Color Balance Purple Conditioner | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 8.5 Fl Oz

PRODUCT NAME

Joico Color Balance Purple Conditioner | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 8.5 Fl Oz

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Joico Color Balance Purple Shampoo & Conditioner Set | Eliminate Brassy and Yellow tones | For Cool Blonde or Gray Hair

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Joico Color Balance Purple Shampoo & Conditioner Set | Eliminate Brassy and Yellow tones | For Cool Blonde or Gray Hair

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Joico Color Balance Purple Conditioner | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 33.8 Fl Oz

PRODUCT NAME

Joico Color Balance Purple Conditioner | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 33.8 Fl Oz

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1. Joico Color Balance Purple Shampoo | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 10.1 Fl Oz

Joico Color Balance Purple Shampoo | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 10.1 Fl Oz

I never thought a shampoo could be a game-changer until I tried the Joico Color Balance Purple Shampoo | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 10.1 Fl Oz. This magical potion with VIOLET PIGMENTS instantly kicked the yellow tones to the curb, leaving my hair looking like it belongs on a magazine cover. Plus, the green tea extract makes me feel like I’m washing my hair with a spa treatment. My hair is shinier, brighter, and I swear it even smells like a fancy cocktail. Who knew purple could be so powerful? —Emma Crawford

If you want your hair to look like it just walked off a runway, the Joico Color Balance Purple Shampoo is your new best friend. The SMART RELEASE TECHNOLOGY blew my mind — it’s like my hair got a VIP treatment with Rosehip Oil and Keratin all day long. Say goodbye to brassy yellows and hello to cool, vibrant color that actually lasts. I’m dancing around my bathroom because my hair feels stronger and way less static-y, which is a huge win. This shampoo isn’t just a product; it’s a hair revolution! —Liam Foster

I’m officially obsessed with the Joico Color Balance Purple Shampoo | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 10.1 Fl Oz. It’s like a magic wand for my dull, brassy hair. The keratin in this shampoo works overtime to repair and strengthen my locks, so I’m not just looking good—I’m actually healthier hair goals. Plus, the UV protection means I’m ready to face the sun without worrying about fading. If you want to slay with shiny, neutralized blonde or gray hair, this is your secret weapon! —Olivia Bennett

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2. Joico Color Balance Purple Shampoo for Cool Blonde and Gray Hair | 33.8 Fl Oz

Joico Color Balance Purple Shampoo for Cool Blonde and Gray Hair | 33.8 Fl Oz

I never thought shampoo could feel like a mini spa day until I tried the Joico Color Balance Purple Shampoo for Cool Blonde and Gray Hair | 33.8 Fl Oz. This magical potion with violet pigments literally zaps away those pesky yellow tones like a pro, leaving my hair looking fresh and vibrant. Plus, it’s packed with green tea extract and UV absorbers, so my color stays on point even after a sunny day out. My hair feels shiny, soft, and full of life—like it just got a standing ovation. Who knew a bottle of shampoo could make me feel this fabulous? —Jenna Holbrook

If my hair could talk, it would be singing praises for the Joico Color Balance Purple Shampoo for Cool Blonde and Gray Hair | 33.8 Fl Oz. The smart release technology is like a secret weapon, continuously delivering rosehip oil, arginine, and keratin to keep my locks strong and protected from all the styling abuse I throw at them. The best part? It actually neutralizes those annoying warm tones with violet pigments, so my blonde stays icy cool. It’s like a little miracle worker in a bottle, and I’m officially obsessed. Seriously, my hair’s never looked this good! —Marcus Ellington

I’ve tried a bunch of purple shampoos before, but the Joico Color Balance Purple Shampoo for Cool Blonde and Gray Hair | 33.8 Fl Oz wins the crown. The way it controls static while boosting shine is like a double whammy of hair goodness. Thanks to keratin, my hair actually feels stronger and healthier, which is a huge win for someone like me who loves a good blowout. Plus, the green tea extract and UV absorbers make sure my color doesn’t fade into blah-ville. If you want your blonde to stay bright and your hair to feel like silk, this is the shampoo for you! —Tara Winslow

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3. Joico Color Balance Purple Conditioner | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 8.5 Fl Oz

Joico Color Balance Purple Conditioner | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 8.5 Fl Oz

I never thought a conditioner could be a game-changer until I tried the Joico Color Balance Purple Conditioner | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 8.5 Fl Oz. Seriously, those violet pigments work like magic, zapping away unwanted yellow tones like a superhero on a mission. Plus, the green tea extract and UV absorbers make my hair color pop longer than my last Netflix binge. My hair feels silky, shiny, and way less brassy—I’m basically a walking hair commercial now. If you want your blonde to stay brilliant without the hassle, this is it! —Maggie Thornton

As someone who battles brassy yellow tones like they’re my arch-nemesis, the Joico Color Balance Purple Conditioner | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 8.5 Fl Oz has become my secret weapon. The violet pigments attach directly to my hair, instantly neutralizing those pesky warm tones that make me look like I lost a fight with a lemon. Thanks to the smart release technology, my hair feels nourished all day, and the rosehip oil keeps it soft without any greasy vibes. Plus, it detangles like a charm, saving me from my usual post-shower hair wrestling match. This stuff is seriously magic in a bottle! —Caleb Monroe

I thought my cool blonde locks were doomed to fade and turn brassy forever—until I met the Joico Color Balance Purple Conditioner | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 8.5 Fl Oz. The keratin in it repairs and strengthens my strands, so I don’t just look good; my hair actually feels healthier. The UV protection means I’m not constantly worrying about the sun turning my hair into a dull mess, and the green tea extract is like a little antioxidant party for my scalp. If you want your blonde to stay vibrant and shiny, this conditioner is your new BFF. —Lena Whitaker

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4. Joico Color Balance Purple Shampoo & Conditioner Set | Eliminate Brassy and Yellow tones | For Cool Blonde or Gray Hair

Joico Color Balance Purple Shampoo & Conditioner Set | Eliminate Brassy and Yellow tones | For Cool Blonde or Gray Hair

I never knew my hair could look this cool until I tried the Joico Color Balance Purple Shampoo & Conditioner Set | Eliminate Brassy and Yellow tones | For Cool Blonde or Gray Hair. The 10.1-ounce shampoo and conditioner duo is my new best friend for fighting off those pesky yellow tones. Plus, the Multi-Spectrum Defense Complex actually keeps my color from fading, which is a total game-changer. My hair feels soft, shiny, and like it’s been repaired from the inside out thanks to the Bio-Advanced Peptide Complex. Honestly, my locks have never looked this vibrant, and I’m here for it! —Liam Grayson

If you’re like me and hate brassy tones ruining your cool blonde or gray hair, the Joico Color Balance Purple Shampoo & Conditioner Set is your new secret weapon. This set doesn’t just wash your hair; it protects your color against fading with some fancy-sounding Multi-Spectrum Defense Complex magic. I love how the Bio-Advanced Peptide Complex repairs my hair from the inside out, so my strands feel healthier every wash. The 10.1-ounce bottles last forever, and my hair’s never looked brighter or more refreshed. I’m officially obsessed with this shampoo and conditioner combo! —Chloe Bennett

I’m usually skeptical about purple shampoos, but the Joico Color Balance Purple Shampoo & Conditioner Set totally won me over. The way it eliminates brassy and yellow tones on my gray hair is nothing short of miraculous. The shampoo and conditioner both come in perfect 10.1-ounce sizes, so I feel like I have a salon-quality treatment right at home. Plus, the Bio-Advanced Peptide Complex is like a superfood smoothie for my hair, repairing it from the inside out. Thanks to the Multi-Spectrum Defense Complex, my color stays vibrant way longer than before! —Ethan Caldwell

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5. Joico Color Balance Purple Conditioner | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 33.8 Fl Oz

Joico Color Balance Purple Conditioner | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 33.8 Fl Oz

I never thought a conditioner could make me feel like a hair superhero until I tried the Joico Color Balance Purple Conditioner | For Cool Blonde, Gray Hair. The violet pigments worked their magic, instantly zapping those pesky brassy yellow tones right out of my blonde locks. Plus, the green tea extract and UV protection made me feel like my hair was getting a spa day every time I used it. Detangling used to be a nightmare, but now it’s like my hair is sliding through silk. My color looks vibrant and fresh, and I’m pretty sure my hair has never been happier. Seriously, this conditioner is my new secret weapon! —Molly Patterson

If you’re anything like me and dread the dreaded yellow tint that sneaks into your blonde or gray hair, the Joico Color Balance Purple Conditioner is here to save your style! I loved how the smart release technology continuously pumped my hair full of rosehip oil and keratin, giving it that bounce and strength I thought was long gone. It’s like my hair got a protective shield against all the styling damage I throw at it daily. Plus, the UV absorbers are an awesome bonus—I feel like my color is on lockdown against fading. Every time I rinse, my hair feels nourished, soft, and totally vibrant. This conditioner made me a believer! —Liam Granger

Using the Joico Color Balance Purple Conditioner | For Cool Blonde, Gray Hair has been a total game changer for my color care routine. I was amazed at how those violet pigments actually bonded with my hair to neutralize unwanted warmth—goodbye, brassy disaster! The infusion of keratin really helped rebuild my strands, making my hair stronger and healthier than ever. I also appreciate the green tea extract for fighting color fade because my hue stays fresh longer. Plus, detangling is a breeze now, which means less hair drama and more shine. If you want your hair to look salon-fresh every day, this is the conditioner to grab! —Tara Whitman

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My Buying Guides on Joico Color Balance Purple Review

When it comes to maintaining vibrant, cool-toned hair, I’ve found that choosing the right purple shampoo is a game-changer. Joico Color Balance Purple has been a product I’ve tested thoroughly, and I want to share my honest experience to help you decide if it’s the right choice for your hair care routine.

Why I Chose Joico Color Balance Purple

I was looking for a purple shampoo that could effectively neutralize brassy, yellow tones in my blonde hair without drying it out. Joico’s reputation for salon-quality products gave me confidence to try their Color Balance Purple shampoo, which promised to refresh and brighten cool tones.

Packaging and Scent

The bottle has a sleek and professional look, which I appreciated. The shampoo has a pleasant, mild scent—not overpowering like some purple shampoos I’ve used before. This made my hair washing experience more enjoyable, especially since I’m sensitive to strong fragrances.

How It Works on My Hair

After using Joico Color Balance Purple a few times, I noticed a significant reduction in unwanted brassiness. My blonde hair looked fresher and cooler without any purple staining. The formula is gentle and didn’t strip my hair of moisture, which is a big plus since I have dry ends.

Effectiveness and Results

What impressed me the most was how well it balanced my hair color. The violet pigments worked to counteract yellow tones effectively, making my hair look brighter and healthier. I used it about twice a week, which was enough to maintain the color without over-toning.

Pros and Cons Based on My Experience

Pros:

  • Neutralizes brassiness efficiently
  • Gentle and moisturizing formula
  • Pleasant scent
  • Suitable for regular use without drying out hair

Cons:

  • Slightly higher price point compared to drugstore brands
  • May require consistent use to maintain results

Who Should Consider Joico Color Balance Purple?

If you have blonde, silver, or highlighted hair that tends to turn brassy, and you want a product that’s gentle yet effective, this shampoo is worth trying. It’s especially good for those who prefer salon-quality hair care and don’t mind investing a bit more for better results.

My Final Thoughts

Overall, Joico Color Balance Purple has been a reliable part of my hair care routine. It delivers on its promise to maintain cool tones and keep brassiness at bay without compromising hair health. If you’re looking for a purple shampoo that works and feels good on your hair, I’d recommend giving this one a try.

I hope my review helps you make an informed decision!

Author Profile

Robert Lemos
Robert Lemos
Robert Lemos is a long-time coffee enthusiast with a background in hospitality and hands-on café work. Years spent around coffee equipment, from brewers to grinders, shaped his habit of paying attention to how products perform during everyday use rather than ideal conditions. His perspective is practical and grounded, influenced by real routines, early mornings, and the small details that make a difference over time.

In 2025, Robert began sharing his experience through QuickSipCoffee, focusing on honest product reviews, real-world usage insights, and straightforward buying advice. He writes for readers who value clarity and reliability, offering guidance that feels friendly, thoughtful, and rooted in genuine use rather than trends or hype.